Changelog

We've updated our email delivery logic so that three critical email types are no longer skipped when a contact is marked as Do Not Disturb (DND):

1. Payments (Invoices)

2. Calendar notifications

3. System Notifications

Why this change?

Previously, marking a contact as DND would also block these transactional and time-sensitive emails meaning important information like invoices, calendar updates, and system alerts could go undelivered. Since these emails are essential for account and operational continuity (not marketing or promotional in nature), we've exempted them from DND rules to ensure contacts never miss critical communications.

Note:

This change only applies to the three email types listed above. All marketing and promotional emails continue to fully respect DND settings as before — this is not a blanket bypass of the DND preference.

Overview:

We're excited to announce that Email Actions are now available in Company and Custom Object Workflows.

What's New

Previously, workflow email actions were limited to contact type workflows. With this release, you can now send automated emails directly from workflows built on:

• Company workflows

• Any custom objects workflows

Key Benefits

• Automate emails from Company and Custom Object workflows.

• Reach associated contacts without building additional workflow logic or triggering it manually

• Unlocks and Supports multiple custom business processes and usecases

How It Works

• Enable in Labs - Navigate to Settings > Labs and enable “Email Action in Company & Custom Object Workflows”

• Open a Company or Custom Object workflow.

• Click add action and search for Send Email.

  

• Select the association label(s) to identify the contacts who should receive the email.

• For Custom Object workflows, choose whether to send to the Earliest associated contact, Most recently associated contact, or All associated contacts.

• Add the email subject and email content.

• Save and publish your workflow.

Note

• Emails are sent using the domain configured for Bulk Email.

• You can select up to 10 association labels for a single email action.

• If a contact matches multiple selected association labels, they will receive only one email.

Email AI can now recognize when an email would benefit from a live Countdown Timer (CDT) and guide users through adding one during template creation or layout updates.

🚀What we did

Added Countdown Timer tools to Email AI to ensure it can assist and add a countdown timer to relevant emails.

👷How does it work?

Email AI detects time-sensitive emails such as flash sales, product launches, webinars, and expiring offers and offers a timer only when the email is relevant to a deadline or the user explicitly requests one.

• Allows users to:

1. Select an existing timer.

2. Create a new timer.

• Collects the timer’s end date, style, and destination link when creating a new timer.

• Embeds the selected timer into the generated email.

• Added graceful fallback behavior if the timer prompt is skipped or times out.

💡Benefits

• Makes time-sensitive campaigns easier to create.

• Helps users add urgency without manually configuring timer elements.

• Reuses existing timers when available.

• Avoids interrupting users with irrelevant suggestions.

• Produces more context-aware promotional emails.