❓Problem Statement

Email campaigns often underperform when sent at the wrong time. Manually guessing the best send time adds friction and reduces engagement.

🚀What We Did

• Introduced Smart Send as a 5th option on the Send & Schedule screen.

• System analyses recipient engagement data (opens, clicks, events) over the last 60 days.

• Provides a Best Time Recommendation per campaign to maximise engagement.

• Enhanced analytics dashboard: shows engagement lift (%) compared to location averages.

⚒️How to Use

1. Go to Marketing → Email Builder

2. Click on Campaigns → Create a new campaign.

3. Click on Send or Schedule button after creating your campaign.

4. Select the new Smart Send option.

5. Fill in all the fields and then click “Get Recommendation” → system analyses engagement data.

6. Launch your campaign. Post-send, check analytics to see engagement lift from Smart Send.

🎯Benefits

• Higher engagement → Optimise open & click rates automatically.

• It is unified with Send & Schedule flow, hence minimal setup for the user

• User has the Flexibility to Use Smart Send or override with custom time.

• Analytics show uplift in engagement rate and success of the campaign.