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June 5th, 2025

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Google Ads Conversion Action flow in Ad Manager

👀 What’s New?

You can now create, manage, and edit Google Ads offline conversion actions directly within HighLevel Ad Manager Settings → Google Ads → Conversions, all without leaving the HighLevel platform!

This simplifies the entire flow of setting up offline conversions for Google Ads campaigns, ensuring consistency and ease of tracking leads, purchases, and other key offline events.

👷 How It Works:

  • Navigate to Marketing → Ad Manager → Settings → Google Ads → Conversions.

  • View a list of all conversion actions (both existing ones from Google Ads and those created via Ad Manager).

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  • Click “Create a new conversion” to launch an intuitive form:

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  1. Conversion Name

  2. Conversion Source (Converted lead, Qualified lead, Purchase, Signup, Add to cart, etc.)

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  1. Count (Many per click / One per click)

  • Value settings

  • Currency

  • Click-through conversion window (up to 90 days)

  • Attribution Model (Data-driven: preset for offline conversions)

  • Save the conversion and it will automatically be created in your connected Google Ads account via API.

  • Edit/Delete existing conversions from the same screen as needed.

Note:

  • This flow is built specifically for offline conversion actions (aligned with HighLevel’s current tracking logic).

  • Support for website conversion actions via Google Tag Manager is planned for future releases.

⭐ Why it Matters:

  • Seamless Setup - No need to switch to Google Ads UI for offline conversion setup.

  • Consistency - Ensures that conversions match what is being tracked inside HighLevel workflows.

  • Time-saving - Few-clicks, fully native experience for HighLevel users.

  • Supports Advanced Campaign Reporting - Enables better optimisation and attribution for offline conversions.

📝 Notes:

  • Offline Conversions Supported: Lead conversions, purchases, form submissions, etc., that happen outside the website/app.

  • Existing Google Ads conversions are automatically brought into the view and can be selected for campaigns.

  • Conversions created in Ad Manager will be available for selection inside Google Ads campaign setups.

  • Uploading actual conversion events will be handled through HighLevel workflows - this flow covers conversion action creation & management.

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