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April 14th, 2025

New

Automations

Currency and Conversion Value in Google Ads Conversion Action

👀 What’s New?

We've enhanced the “Add to Google Ads” conversion action by introducing two new input fields:

  • Currency – Defaulted to USD but customisable as per users choice. It determines the type of currency that will be used for reporting your conversions (e.g., USD, EUR, GBP).

  • Conversion Value – Defaults to 1 and supports custom values, allowing dynamic assignment per contact or event. The conversion value represents the monetary worth of a specific conversion action. This is useful if you want to track how much revenue or value each conversion generates from your ads.

👷 How It Works:

  • When setting up a conversion event for Google Ads under Automations > Workflows, users will now see:

  1. A Currency field with a default value of USD that can be changed by the user depending on the country or region the conversion occurs.

  2. A Conversion Value field, pre-filled as 1, with the ability to define Custom values.

  • The updated Add to Google Ads action, still retains the Custom Mapping toggle for advanced users who want to map GCLID, GBRAID, or WBRAID using their own field logic.

Before: The conversion action only allowed naming the action and selecting a conversion event.

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After: It now includes Currency and Conversion Value inputs to align with Google Ads' better conversion tracking needs.

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⭐ Why it Matters:

  • This improvement allows users to track monetary impact of their conversions inside Google Ads more accurately.

  • Supporting custom values for conversion value means users can dynamically assign transaction values based on CRM fields - leading to smarter attribution and optimisation.

  • Many customers had requested this enhancement for more precise conversion tracking, making it a highly anticipated feature that will benefit both current and future users.

📝 Notes:

  • Currency is set to USD by default but can be manually updated.

  • If Conversion Value is defaulted to 1 but is customisable as per the user.

  • This enhancement improves tracking accuracy and unlocks better reporting in Google Ads.

📚Updated help article:

How to Setup google ad conversion action

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