Analytics for External Tracking

Overview

We’ve introduced Analytics for External Tracking, giving users native visibility into visitor behavior on externally hosted sites and forms (both native and HTML-based).

This release adds a centralized analytics dashboard to track page views, form views, responses, and completion rates, with detailed filtering and audience breakdowns.

✨ What’s New

Analytics Access

• Added a new Analytics button inside the External Tracking modal

• Clicking the button redirects users to Site Analytics with External Tracking preselected

• The External Tracking option appears in the analytics dropdown only when the tracking script is connected

External Tracking Analytics Dashboard

Users now get a dedicated analytics view with:

• Total Page Views

• Total Form Views

• Responses

• Completion Rate

Time-Based Insights

• Date range selector to analyze trends over time

• Line charts with daily breakdowns for: Page Views, Form Views. Responses, Completion Rate

Engagement Metrics

• Average Time on Page

• Exit Before 30s (bounce rate)

🔍 Filtering

Analytics can be refined using filters for:

• Domains

• Pages

• Forms

This allows users to isolate performance without unnecessary noise.

👥 Audience & Traffic Breakdown

Aggregated, anonymized insights include:

• Traffic by Device Type

• Top Browsers

• Top Client IPs (aggregated)

• Geographic distribution by: Country, State, City

🧾 Form-Level Analytics

A new All Forms section provides:

• Form-wise breakdown of: Total Views, Responses, Completion Rate

• Last updated timestamps for quick auditing

💡 Why This Matters

• No third-party dependency:

  Native analytics without external tools

• Better optimization:

  Understand what pages, forms, devices, and regions drive engagement

• Consistent experience:

  Analytics lives alongside Sites and Forms, reducing context switching

ℹ️ Important Note

• The Average Time on Page metric started capturing data on January 20, 2026

• Data prior to this date is not available