✨ Overview

We’ve introduced new Social Planner widgets on the Dashboard, allowing accounts to track high-level social media performance directly from their dashboards using aggregated social analytics data.

These widgets are powered by the unified Social Reporting API, supporting configurable metrics, filters, and groupings based on current backend capabilities—while laying the groundwork for future social analytics expansion.

✨ What’s New

- New dashboard widgets for Social Planner analytics

- Support for aggregated social metrics including:

• Posts

• Likes

• Comments

• Shares

• Impressions

• Reach

• Followers

- Configurable filters supported by the Social Reporting API:

• Platform

• Social Account

• Date range

- Group by options available:

• Date

• Platform

• Social Account

- Numeric widgets supported for key social metrics

- Built on a scalable /reporting endpoint to enable future widget expansion

- Compatible with Dashboard widgets, Custom Reports, Snapshots, and Templates

Note:

• Post-level metadata (post name, image, description) is not included

• Subscriber, views, clicks, and advanced engagement metrics are not supported yet

• Unsupported filters (post type, tags, source, status) are excluded automatically

• Metrics are aggregated and not available as granular time-series per post

💡 Why This Matters

These new Social Planner widgets give agencies instant visibility into social performance—without leaving the Dashboard. By leveraging a unified and flexible reporting API, this release establishes a scalable foundation for consistent, high-performance social analytics across Dashboards and Custom Reports, while enabling faster expansion as additional social metrics become available.