⭐ What’s new

Social Planner Statistics now support custom date ranges along with a comparative view, allowing users to analyse performance over any timeframe and compare it with a previous equivalent period.

This replaces the earlier fixed 7-day analytics view and enables more flexible, self-serve insights for campaigns, trends, and growth analysis.

🛠️ How it works

• Custom Date Range Selector

• Select any start and end date using a calendar picker

• Quick presets available: 7 days, 14 days, 30 days, Custom

• KPIs, totals, and charts update instantly based on the selected range

• Compare With Previous Period

• Compare the selected date range with the previous equivalent window

• Presets include: Previous Period, Previous 7 days, Previous 30 days, Custom

Percentage change indicators shown across:

• Total Posts

• Likes

• Followers

• Impressions

• Comments

• Smarter Graph Scaling

• Short ranges show daily data points

Longer ranges automatically use aggregated views for better readability

💡 Why it matters

• This enhancement enables users to:

• Analyze performance across exact campaign windows

• Compare growth trends without exporting data

• Generate clearer insights and client-ready reports

• Reduce reliance on external analytics tools