May 30th, 2025

New

Email

Null as a value in Conditional Element🚀

💡What We Did

Introduced the ability to set a conditional element's value to null in the email builder.

🚀Benefits

  • Targeted Content Delivery: Display elements only when specific contact fields are empty.

  • Simplified Logic: No need for complex conditions; a null value suffices.

  • Enhanced Personalization: Tailor emails based on the absence of contact data.

⚙️How to Check It

  • Navigate to Marketing > Email Marketing.

  • Create or edit an email campaign or template.

  • Select the desired element and go to the Visibility tab.

  • Enable the Conditional Element toggle.

  • Set the condition based on the contact field.

  • For the value, enter nothing.

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  • Save your changes.

⚠️Note: Simply writing the word NULL would not work, the field needs to be kept empty