February 25th, 2026
New
CRM
You can now import Custom Object records in bulk — with the same create/update flow you’re used to for Contacts and Opportunities.
✅ What’s new
Create, Update, or Create + Update Custom Object records via CSV
Duplicate handling using your object’s unique fields
Control whether blank cells overwrite existing values
Track imports in Bulk Actions, including success/error stats
🧭 How it works
Go to Custom Object → Import

Upload your CSV
Choose an import mode:
Create (creates new records)
Update (requires Record ID)
Create + Update (updates if Record ID exists, otherwise creates)

Map columns → review → start import


Track progress + results in Bulk Actions


🧠 Duplicate + unique field logic
If your object has multiple unique fields mapped, you’ll choose one to dedupe on.
If any other unique field conflicts, that row fails (so you don’t accidentally create bad duplicates).
⚠️ Notes
• Only one Custom Object can be imported at a time (multi-object imports coming later).