👀What’s New?

1. Added Conversion Location selection at Ad Set level:

• Instant Forms (default)

• Website

• Website and Instant Forms

2. Introduced Dataset (Pixel) selection (required for Website & Hybrid).

3. Added Conversion Event dropdown for both website and Hybrid(Instant form and Website).

4. Added Destination URL field at Ad level (required for Website & Hybrid).

5. Hybrid support now allows both Lead Form + Website URL in the same ad.

👷 How It Works:

1. Select Objective: Lead Generation.

2. At Ad Set level, choose Conversion Location:

• Instant Forms > Lead form only (existing behaviour).

• Website > Requires Dataset + Conversion Event.

• Website & Instant Forms > Requires Dataset + Conversion Event.

3. At Ad level:

• Website > Destination URL required.

• Instant Forms > Lead Form required.

• Hybrid > Both required and then Meta optimises which one to show to users as per their optimisation engine rules.

4. Publish is blocked if required fields are missing.

⭐ Why It Matters:

• Brings HL closer to Meta Ads Manager parity.

• Enables website-based lead optimization using Pixel events.

• Supports hybrid lead collection (Website + Instant Forms).

• Improves performance flexibility for advanced advertisers.

📝 Notes:

1. Conversion Location cannot be changed after publish (Meta limitation).

2. Instant Forms remains default for backward compatibility.

3. Reporting adapts dynamically based on selected conversion location.