Admins can now rename standard CRM objects to match your business language.

Highlights:

Rename Contacts, Opportunities, and Companies to any preferred names (e.g. Clients, Deals, Organizations).

Set both Singular and Plural names with up to 50 characters each.

Renamed objects instantly reflect across the entire platform - navigation menus, filters, reports, and dashboards.

Added duplicate name validation — no two objects can share the same name.

Backend keys remain unchanged — only display names are updated.

Coming Soon:

• Rename custom fields and folders

• Rename options in onboarding and snapshots