👀 What’s New?

We’ve introduced a new “Additional Assets” section at the campaign level for Google Ads. Assets defined here apply uniformly across all ads within all ad groups of a campaign.

This enhancement allows users to configure the following three asset types directly in the campaign setup:

1. Business Logo

2. Call Extensions

3. Sitelinks

👷 How It Works:

1. Business Logo:

• You can now upload a 1:1 square image from the media library to be used as your brand logo.

• Upon upload, an Edit option appears enabling crop and aspect ratio adjustment.

• Only square images are accepted; others will be discarded during campaign delivery.

2. Call Extensions:

• Add phone numbers that will appear in your ads, making it easy for users to call your business directly.

• Desktop users see the number; mobile users get a tap-to-call option.

• Select from existing call extensions or click “Create a new call” to add a fresh number.

• You can assign multiple call extensions for broader reach.

3. Sitelinks:

• Display up to 20 additional site links that direct users to specific parts of your website.

• Minimum: 2 | Recommended: 4

• Choose from existing sitelinks or create new ones using "Create a new sitelink" button.

• Each sitelink includes a title, optional description lines and a final URL.

⭐ Why it Matters:

• Ensures consistent brand identity and rich ad formats across campaigns.

• Enhances ad relevance, user engagement and conversion opportunities by surfacing logos, direct call options, and deep links.

• Reduces repetitive asset configurations across ad groups.

⏭️ What's Next:

• Image assets

• Google lead forms

📝 Notes:

• If campaign-level assets are not assigned, any existing account-level assets will be used as fallback defaults.

• Only 1:1 images will be accepted as logos, non-square images are ignored during ad processing.

• Make sure call assets meet Google Ads approval guidelines to avoid disapprovals.