We’ve enhanced Competitor Analysis to support virtual and service-area businesses, making it easier to track competitors that don’t have a physical storefront.

✨ What’s New

1. Add Virtual Businesses Manually

You can now add competitors using:

• Virtual addresses

• Service areas

• Website URLs

Perfect for:

• Online-only businesses

• Service-area businesses

• Franchise or multi-region brands operating remotely

2. Seamless Search Experience

• Improved competitor search flow:

• Start typing a business name

• Get instant suggestions in a dropdown list

• Select from the list to auto-populate details

• Faster and more intuitive competitor onboarding.

3. Expanded Analysis Coverage

Virtual competitors are now included in:

• Ratings comparison

• Reviews benchmarking

• Keyword share tracking

• Overall competitive insights

🎯 Why This Matters

Previously, Competitor Analysis relied on physical Google Maps locations, which meant:

• Virtual or remote businesses couldn’t be tracked

• Online-only competitors were missing from analysis

• Insights were incomplete for digital-first markets

With this release, you can now:

• Track any competitor — physical or virtual

• Get more accurate insights for your niche

• Compare performance across both online and local markets

🛠 Where to Find It

Reputation → Competitor Analysis → + Add a Virtual Business Manually