We’re excited to launch Competitor Analysis — a powerful way to benchmark your business against local competitors and uncover review insights to stay ahead.

🚀 Key Capabilities:

1. Competitor Positioning Grid

   – Understand strengths vs. weaknesses through key themes. Interactive view lets you explore what customers love or complain about across you and competitors.

2. Sentiment HeatMap

   – Visualise the emotional landscape of reviews (positive, neutral, negative). Click on any block to drill down into the actual reviews.

3. Keyword & Theme Analysis

   – Discover trending strengths and weaknesses surfaced from customer feedback.

4. Rating by Source

   – Break down competitor reviews across Google, Facebook, Yelp, Foursquare, TrustPilot and more — all in one view.

5. Reputation Score (0–100

   ) – A weighted score combining ratings, review volume, and responsiveness. For Google specifically, see:

• Average Rating (e.g., 4.9⭐)

• Total Reviews (e.g., 295)

• Average Response Time (how fast reviews are replied to)

• Response Rate (percentage of reviews that received a reply)

🔧How It Works

Available under: Reputation →Overview -> Competitor Analysis

1. Add competitors to monitor alongside your business.

2. Compare reputation scores, review counts, and response behaviour.

3. Explore sentiment HeatMaps and

   keyword themes

   by clicking through to real reviews.

4. Use the positioning grid to identify what customers love or complain about.

5. Drill into ratings by source (Google, FB, Yelp, etc.) to see detailed review and response metrics.

💡 Why It Matters

• Benchmark your reputation health against competitors.

• Track not only ratings, but also how responsive businesses are to customer feedback.

• See which platforms (Google, FB, Yelp, etc.) drive the strongest results.

• Make smarter, data-driven decisions to boost market position.